This playbook helps independent retailers build and maintain a profitable, customer-focused range without needing complex systems. It offers step-by-step advice, real-world examples, and downloadable worksheets to guide you through every stage of the process.
Range Planning PlaybookVideo 1: Define Your Customer: The Secret to Smarter Retail Buying
Learn how to define your customer so every buying decision builds sales and loyalty.
Video 2: Build Your Range Framework: Structure Your Offer for Profit
Discover how to structure your retail range for balanced sales, margin, and growth.
Video 3: Create a Winning Range Plan: Balance Width, Depth & Cashflow
Learn to balance product width and depth to protect cashflow and drive sales.
Video 4: Review Your Range: Keep It Fresh, Relevant & Profitable
Discover how to review your range quarterly to boost profit and stay relevant.
Video 5: Retail Data Made Simple: How to Rationalise Your Range for Profit
Use your EPOS data to rationalise your range and boost retail profitability.
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Retail Accelerator Programme